McFly

McFly were switching on the Christmas lights at Heathrow and playing a surprise gig for fans and passengers (the first ever gig in Heathrow). We'd planned a stunt prior to the gig where the boys would walk through the airport in pilots uniform, but as Prince William had announced his engagement to Kate Middleton earlier in the day, and elsewhere in Heathrow the couple kidnapped by Somalian pirates were landing - our work was going to be cut out trying to get pictures into the papers the next day!
But luckily for us Dougie (the quiet one) insisted on dressing as a stewardess instead. Hurrah! Instantly the picture was elevated to something more fun and engaging, and therefore more likely to get picked up.
Which it was.
My client was happy, so I was happy, but the credit goes to Dougie and the boys for being such good sports, who gave loads of time to their fans and generally just 'got it'. Thank you.