14 July 2009

Burt's Bees - product launch

Apparently Burt really exists, and really does look like that. The story goes that he was a lo-fi beekeeper who sold his honey on the road-side next to his farm. One day he met Roxanne who's car had broken down nearby, and she then went on to help him sell his honey. Now Burt had years worth of beeswax stored up, without a use, so Roxanne started making candles, lip balm etc - and pretty soon they had a massive international franchise business. 
What I found interesting is that Burt, after initially moving to the smoke when the business outgrew his farm, eventually realised that he missed his simple life. So this guy, who still owns a multi-national cosmetics business, is back living in a converted turkey koop with no electricity or phone. Briliant.
Another interesting fact I gleamed from today (one for the ladies) is that an average woman will swallow approx. 4lbs of lipstick in a lifetime. At least all Burt's Bee's products are edible (they may not taste nice, but they'll do you no harm).

No comments: